Electric cooperatives keep the lights on for 56% of the U.S. land area, powering the homes, small businesses and farms that form the backbone of the country’s rural communities. Rising power needs from data centers and new manufacturing facilities are reshaping the energy landscape for all power providers. For many cooperatives, a single large-load project sited in their service territory can represent a tremendous percentage growth of their total system capacity and necessitate new long-term plans and financial assumptions.
According to the National Rural Electric Cooperative Association’s "Electric Industry Outlook," which draws on Energy Information Administration data, U.S. electricity sales are projected to rise nearly 16% by 2035 from 2024, with much of that growth driven by large commercial and industrial customers, particularly data centers. This accelerating demand highlights the urgency for cooperative systems to plan and invest wisely. Decisions made today will determine how rural America is powered for decades to come.
For electric cooperatives, this is both a daunting challenge and a defining opportunity to evolve the cooperative model for a new era of energy. To address this challenge effectively, cooperatives will need to plan strategically and engage partners early to position themselves for success in a market defined by rapid growth and rising demands.
Cooperative Model Under Pressure
Electric cooperatives in America were originally designed and implemented to serve distributed and largely stable loads across rural communities by providing reliable and affordable energy. The success of this model has helped enable steady economic growth across regions served by cooperatives, positioning many of these areas as attractive sites for new AI data centers and other large facilities.
For larger, investor-owned utilities (IOUs), a new data center backed by one of today's hyperscalers may represent only a modest share of overall load growth. For many cooperatives, however, that same increase can be transformative. For example, while a 400-megawatt facility may account for less than 5% of total load served by an investor-owned utility, it could represent as much as 70% of a smaller cooperative’s peak system capacity. In response to these changes, cooperatives must rethink how they plan future portfolios to pursue growth opportunities while continuing to provide reliable, affordable energy to their member communities.
In addition to redefining portfolio strategy and operations, the impact of these loads is also financial. Large commercial customers represent an opportunity to bring higher revenue, which cooperatives, as nonprofit organizations, can reinvest into system upgrades, reliability improvements, member services and community programs. For many rural communities, that reinvestment translates into higher-quality service and broader support. But capturing that value requires cooperatives to move with confidence in a market where efficiency and credibility are fundamental.
New Realities of the Market
Power demand growth is driving unprecedented development, putting cooperatives in direct competition with the much-larger IOUs for limited equipment, materials and construction capacity. Success now depends on understanding the market’s new ground rules, which are redefining how projects are planned and delivered:
For cooperatives, the path forward relies on building trusted relationships early — with engineer-procure-construct (EPC) partners, equipment manufacturers and financial institutions — to secure capacity, control costs and maintain momentum as system demands continue to rise.
Need for New Backstops
As demand grows, cooperatives are well positioned to serve new large loads required by data centers, oil producers and advanced manufacturers. Yet projects built for a few concentrated customers can challenge the cooperative principle of broadly shared benefits. Traditional financing that spreads costs across all members may not fit these circumstances.
Cooperatives and other not-for-profit utilities will increasingly turn to private capital markets when traditional federal loans fall short. This shift requires strong financial acumen to navigate lenders, debt markets and credit ratings. It also raises new questions about how to allocate patronage capital, since much of the revenue may come from a small number of high-demand customers or windfall events.
Federal backstops designed for rural electrification no longer match today’s needs. Updating these programs, while also engaging partners that combine engineering and financial acumen, will help cooperatives take on larger projects and continue their role as essential providers in a rapidly changing market.
Community Impact Beyond the Grid
Cooperatives are more than power providers — they are also economic engines. Expanding capacity to serve new facilities does more than keep the lights on. It can reshape local economies. A single data center or advanced manufacturing plant can create significant construction and operations employment while attracting new businesses and investment to surrounding communities.
This multiplier effect reinforces why capacity expansion is not just an energy issue but an opportunity to build out America’s infrastructure and strengthen rural communities. For towns across the country, the ability to say “yes” when major employers come calling can define the trajectory of local growth for decades.
Looking Ahead
Electrification, industrial onshoring and digital infrastructure are creating structural shifts that will define the next generation of energy planning. For cooperatives, the question is not whether to grow but how to do so in a way that maintains affordability, supports reliability and strengthens the communities they serve.
The path forward will require bold steps, including engaging EPC partners earlier, adapting to new realities of gas generation and aligning infrastructure planning with community development goals. By embracing these strategies, cooperatives can turn today’s challenges into tomorrow’s opportunities and continue their vital role as both power providers and community builders.